Why are you building it?

Why are you building it?

Building a business as a bootstrapper is different from building a business as a fully backed cash in the bank business “Start-up”. Its about managing cash flow from the bottom up, wondering where the next meal is coming from maybe or how you’re gonna pay the bills that month. It can be that, it can be about hitting success before your saved up salary runs out. Maybe you always dreamed of running your own business and are just starting out with no commitments and living with your parents, or have a huge mortgage and 5 kids. Maybe you’re a recent MBA graduate who is looking to make a big splash in the start-up scene.

Whoever you are, and whatever you are doing, you need to ask yourself WHY?