Urgency and importance

As a bootstrapping entrepreneur we are and should be very excited about our product or service, however just because we are excited and its important to us does not make it so to the people out there we are trying to connect with.

When launching a new product/service or a new feature it is obviously important to us and those around us but we need to position the news with relevancy to an audience that may not know us and what we do and why we do it.