Brand yourself… one simple rule

If you use Twitter, Facebook and other publicly accessible social networks then you need to give some thought to your brand. This can be your business or personal brand. There are some very simple rules to follow to make sure you make the right impact, but this post covers just one:

“Do what you say you will do!”

Being late, not delivering on time, making a mediocre product, delivering a bad service is not acceptable. Keep every promise you make and that becomes your brand. A foundation of honesty, integrity and trust will help your brand and business go further than expensive marketing hype, especially in today’s connected world.